Trends
11 posts in this category
Spotting Emerging Trends Before They Go Mainstream
Learn how to spot emerging trends early using weak signals, data trails, and cultural cues—so you can act before competitors and shape the market.
Cross-Industry Trends: When Ideas Jump Categories
Ideas rarely stay put. From subscriptions in cars to digital twins in cities, learn how cross-industry trends travel—and how to spot the next wave.
Avoiding Trend Traps: Fads That Fade vs Shifts That Stick
Learn to spot fleeting fads versus lasting shifts with a practical framework, red flags, and metrics that protect your roadmap and budget.
Signals, Noise, and Patterns: A Practical Guide to Trend Analysis
Learn to separate signal from noise, spot reliable patterns, and forecast with confidence using practical frameworks, metrics, and real-world examples.
How Culture Shapes Consumer Trends
Culture shapes what people buy, why they buy it, and how they signal identity—guiding trends from beauty and food to finance and tech.
From Niche to Norm: Understanding the Adoption Curve
From innovators to the late majority, learn how products move from fringe to mainstream—and how to design strategy for every step of the adoption curve.
The Anatomy of a Trend: From Spark to Social Movement
Explore how a fleeting spark evolves into a full-fledged social movement—mapping stages, catalysts, and culture shifts that sustain momentum.
The Power of Early Adopters and Tastemakers
Early adopters and tastemakers can make or break markets, shaping demand, de-risking innovation, and accelerating the leap from niche to mainstream.