Trends
11 posts in this category
Sustainability: From Trend to Expectation
Sustainability has moved from marketing buzzword to business baseline. Customers, regulators, and investors now expect credible, measurable action.
Hands-On Trend Forecasting Methods for Creators and Brands
A practical guide to trend forecasting: combine data, cultural signals, and rapid testing to predict shifts early and ship content and products that resonate.
Microtrends vs Megatrends: What Really Moves the Needle
From fleeting TikTok obsessions to decade-long demographic shifts, learn when microtrends or megatrends actually move markets, strategy, and culture.